Ford may be in awe of BlueCruise's hands-free driving technology, but GM is not. The Detroit Free Press and The Verge report that GM is suing Ford for trademark infringement for both its rival Super Cruise feature and its autonomy-focused cruise line.
According to sources at DFP, GM was in mediation negotiations with สล็อต Ford to reach a "good faith" agreement. However, both sides reportedly did not close the deal until the July 24 deadline, prompting a lawsuit.
A GM spokesman said the company "has no choice but to sue Ford after trying to resolve the dispute" amicably. Meanwhile, a Ford spokesman said GM's claim was "gratuitous and unfounded." People realized that cruise was shorthand for cruise control,
Ford said, and BlueCruise was ultimately the “next evolution” of its intelligent adaptive cruise control feature. The automaker added that GM doesn't seem to have a problem with other brands' naming schemes, such as BMW's Active Cruise Control and Hyundai's Smart Cruise Control.