The same metrics you are using for any other advertising campaign measure success: traffic, leads, and customers. Counting your audiences or supporters can make you understand your digital media reach. Still, the bottom line that defines its excellence is how many people it drives to your site, how many of them are potential leads, and how many are turning into lasting customers.
If your company uses social media, you must track your progress regularly. Measuring not only allows you to track your success but also allows you to identify flaws and pinpoint specific ways to improve your campaign.
According to digital media professionals from top-notch marketing and Dallas SEO Company, measuring the success of a social media campaign could be done in two ways:
Ongoing analytics: It entails monitoring digital media activity over time.
Campaign-Focused Metrics – monitoring with a distinct beginning and endpoint, emphasizing a specific social media campaign.
So, if you aren't evaluating the success of your digital media campaigns or particular campaigns, it's time to start. Set your goals and ensure your metrics are achieving them or not.