The use of collaboration and project management tools improves the efficiency of work teams and processes in a company. Why have many not adopted them 100 percent?
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Technology has not only automated administrative and productive tasks that were once repetitive and tedious, it has also opened opportunities for work teams to share information, discuss alternatives and generate new ideas.
Implementation that remains half
But the tools that could be driving productivity and profitability have not been taken advantage of by all companies to the extent that common sense, and financial interest, would suggest. Among the factors that have prevented this are:
An underutilization of them by not monitoring their adoption by all staff or not looking for the best way to use them according to the tasks of each department.
Do not consider that its benefits are worth the investment that is required.
Insufficient training of staff on the use and functions of each of these tools.
To promote its adoption and correct use, nothing better than knowing the benefits that the so-called marketing technology , (MARTECH), offers to companies.
Collaboration and project management tools result in an effective operation that is reflected in a higher return on investment and, therefore, higher profitability.
By breaking down the barriers of space and allowing work teams to communicate and collaborate more efficiently, these tools:
They make tasks transparent in real time.
They optimize the use of time by reducing the need for business meetings.
They constantly update the information and make it available to the personnel involved in a project, no matter where they work from.
They allow the creation of private projects, give access to specific employees or are open to all staff.
They promote collaboration between employees from different areas of the organization who work on the same project.
They can give clients and partners access to a project without being integrated into the company's internal network.
They generate management reports and evaluate results.
Which are the best?
The different collaboration tools can be cataloged according to the type of service they offer. Here we share some suggestions on which are the best in these categories:
For data storage and management, try Google Drive or Dropbox, which are cloud-based, so you can share access to a file with whoever you want and manage the type of activity they can perform on it.
For project management, you can use Basecamp , which is one of the easiest to use and allows you to sort tasks into files and check past conversations; Workzone , which combines countless features with ease of use, and Trello , which is a digital note board that is visible to all team members on any device.
For customer management, you can use Join.me , through which you can safely share your computer screen with customers during virtual meetings; Freshdesk , which provides customer support and communicates customer-related tasks to team members, and Teamwork Project Manager , which organizes tasks across the work team and gives customers full visibility.
Google Hangouts are useful and widely used for communication , with its platform that allows you to send text, audio and video messages; Slack , which offers a centralized form of communication between team members and enables conversations, and Skype , which not only allows you to exchange messages but also calls and video conferences.
Using these collaboration and project management tools will help you streamline processes and make important, up-to-date information available to all involved employees in real time.
Which of these tools have you tried? What experiences have you had? What others can you recommend us?