Facebook's internal agency interviews top ad executives on a weekly show that promises to be a hit on the web.
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One thing is for sure: Facebook knows that managing content through social media is a powerful digital marketing tool.
In fact, in the social network they guarantee that you will have more audience on the Internet than if you were on any television channel and that, in addition, this is part of a sales strategy more aligned with your business.
The interviews were done by their global marketing team.
The idea is to be able to explain to brands how they can carry out a digital campaign on that social network, offer new ideas for businesses, improve online sales.
It also seeks to experiment in the territory of native advertising , which is one of the types of Internet advertising that attracts the most users.
The series, called “Pub in Pub” takes agency executives to their favorite bars to discuss the work their clients have done on Facebook and also within the photo-sharing network Instagram.
The series is intended to be a more entertaining take on a case study to showcase some of the best campaigns on Facebook and inspire other creatives and marketers.
The first episode features Drug5 agency star Ted Royer, detailing the work his client Newcastle has done on Facebook.
The company is taking advantage of its "Target" feature to show this campaign to Facebook users working in marketing and advertising around the world.
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