How far should a company be able to launch innovative digital marketing campaigns? The 300-degree temperature sounds like an interesting limit.
Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects blue town multan.
Burning, almost liquid earth, toxic gases and incandescent rocks. They are exclusive images taken from inside a volcano, one of the most dangerous places in nature.
Filmmaker Sam Cossman didn't much care for the danger.
His documentary in the center of the Marum volcano, an active hot spot on the island of Vanuatu, on the border between Asia and Oceania, promises to be one of the videos of the year in the "Man vs. Nature" category. It was released in October and is already a hit on all social networks.
The $ 500,000 project was funded by GoPro cameras. Cossman wore heat resistant gear.
The images of molten rock, from the perspective that no normal human could withstand, last more than 20 seconds and are proof that the camera withstands extreme conditions.
Scout Geoff Mackley had been to the site before, but did not go down into the volcano. He had taken pictures from a helicopter.
Now, with the GoPro cameras, it was possible to film one of Cossman's team members even encouraging himself to pick up a piece of burning lava, which was 300 degrees Celsius.
DO YOU WANT TO IMPACT AUDIENCES? GIVE THEM CONTENT
The most interesting thing for us, at GROU, the leading agency in the development of Inbound Marketing in Mexico, is that all this was an orchestrated and fantastic marketing action , since GoPro Cameras have the objective of being among the most sold on Black Friday and Christmas this year. That sales are going to skyrocket , there are no doubts in the company.
Under the motto "Dream and Share your World", the manufacturer promises that it will be easy for you to document and share the best experiences of your life.
Instead of spending hundreds of millions of dollars on traditional advertising, they decided to do Inbound Marketing to increase sales organically.
The company's Digital Marketing Area funds research projects that include amazing images and then take the valuable content for uploading to social networks, blogs and the web pages of explorers and extreme sports fans. Spreading those amazing videos is part of your content strategy.
Nick Woodman, 38, creator of the GoPro, longed for a decade ago for a camera that he could strap to his wrist so his friends could see his exploits in the surf.
He developed this consumer phenomenon called GoPro, the fastest growing digital imaging technology company in the United States.
The company insists that it will continue with these types of Internet advertising, precisely because the types of marketing must be different in the digital age.
Digital marketing is changing. Users don't want ad interruptions. Users go shopping after watching amazing videos like this one from Sam Coss.