The popular Chinese actor and singer was ดาวน์โหลด slotxo announced as Zenith ambassador on Jul 12, sparking fan interest in the brand’s products.
Swiss watchmaker Zenith has announced Chinese star Xiao Zhan as its ambassador, sparking a frenzy by enthusiastic fans to purchase the brand’s luxury timepieces.
Xiao Zhan is a hugely popular singer and actor in China. The star has almost 30 million followers on Chinese microblogging and social media platform, Weibo.
In a press release, Zenith said that it is Xiao Zhan's spirit of “constantly seeking to outperform oneself and break boundaries to reach new stars” that makes him the perfect ambassador for the brand and its Time to Reach Your Star motto.
“We are delighted to welcome Xiao Zhan to the Zenith family. Undaunted by challenges, he has always pushed himself in his career, and the same can be said for Zenith. Breaking down boundaries to forge ahead, Zenith will partner with its new brand ambassador Xiao Zhan to embrace the future together with the spirit of Time To Reach Your Star,” said Julien Tornare, CEO of Zenith.
“It is my pleasure to be the brand ambassador of Zenith, a brand possessing a history spanning over 150 years. We both share a drive to always do better, to always deliver more out of ourselves and break boundaries,” Xiao Zhan said.
The news was greeted by fervent fans sharing pictures of their receipts for Zenith products on China’s Weibo micro-blogging platform, Business of Fashion reported. Fans also took to Twitter to share screenshots of sold-out notifications on Zenith’s official Taobao store.
Mainland China became the world’s top destination for Swiss watches last year, displacing Hong Kong’s decade-long reign at the top of the list. According to the Federation of the Swiss Watch Industry, exports to mainland China climbed to S$3.5 billion in 2020, up from S$2.9 billion the previous year.