Responsive web design is no longer a luxury or an add on. It has become a necessity.
Modern internet users demand that the sites they visit should display themselves in an appealing, aesthetic way.
One way to truly ensure that your website looks great on any device is by employing a responsive web design.
Here is why responsive web design has become so important these days:
1. Essential for SEO.
Responsive websites have better SEO.
Without SEO, you’re not going to generate traffic to your website. There is little to no practical use in creating a website that does not get any visitors.
Search engines like Google, Bing put a lot of emphasis on making sure that your website is user friendly (see the next point).
Websites that are not responsive will be penalized. This is in line with the modern search engine’s commitment to making sure that users get the best results possible.
If your website ends up being penalized due to the absence of responsive design, it will be thrown far back into search results, which means that your audience will have a more challenging time finding your website when they search for it.
Ensure that your website is responsive if you want to avoid running into any penalties from Google early on. Taking the time to understand how responsive web design contributes to SEO early on is a good investment of your time.
2. Important for a positive user experience.
Responsive web design is absolutely essential for a positive user experience.
Back when the internet was still in its early phases, not a lot of thought was given to the design. Lack of experience, combined with a lack of technology and tools made for websites that, when compared to today’s standards, are bare-bones at best. For instance, if you do not have live chat app along with an active customer support in a website then even a visitor would not convert mostly.
As more people started to use and became familiar with the internet, mass consumer behavior started to govern how a website should look and feel.
Having a responsive web design is a necessity if you want to make sure that your users have the same positive user experience regardless of the device they are using.
Websites with a distorted look, i.e., text all over the place, images not where they should be, users having to search for things, all of the things contribute to a poor user experience.
Think about it. Will a user come back to your site if they had to go through this sort of trouble? And then multiple the effect keeping reciprocal determinism in mind.
With responsive web design, you won’t have to worry about these issues all the time.
Websites are made out of code.
Programmers and web developers write this code.
They are also the ones who end up maintaining and updating this code.
In the past, there used to be different versions of the same site—one for mobile and one for desktop devices.
Maintaining two websites costs more. If your web developer charges you by the hour for maintenance with two websites, you can expect these hours to double easily.
And since websites like other pieces of software need tender love and care, you can expect something to break ever so often.
Responsive web design might cost you more initially, but these websites are cheaper to maintain in the long term. After all, you’re only paying your developer to maintain one site.
It’s basic math, people. A single website will be cheaper than multiple websites.
4. Easy to manage.
Responsive websites are easy to manage.
Managing a business is challenging. Going online might have seemed like a good idea early on, but things need to be maintained as with anything in life.
When your website starts to pick up, drive traffic, and generate sales, you don’t want to be the one who has to deal with managing different versions of the same site.
Having a simple website will make your life a lot more manageable in the short and long run.
Responsive web design has become an important part of modern web design best practices.
Many designers and developers advise their clients to use responsive design as it will be cost-effective and easy to manage in the long term. Not only that, but the single website will be able to yield better SEO results, something every website owner or manager truly needs.