Want to become a master of comment marketing?
Here are four simple steps that you can use to succeed in comment marketing:
1. Read the article.
An issue that a lot of comments have is that the commenter hasn’t read the article.
If you want to leave a precious comment, make sure that you’ve read the article first and foremost.
Reading the entire article in detail will help you formulate a comment that considered the whole blog. A well-thought-out comment is indicative that the person leaving the comment is genuine and that the comment should be approved.
After you have read the article, it’s not a necessity to agree with the author.
You can, by all means, disagree with the author of the blog, but remember to do so respectfully. You don’t want to create a negative impression and initiate hostilities between yourself and other blogs.
Knowing what the article is about and what opinions the author has about the subject will also come in handy.
2. Ensure that you stay on topic.
Often you will notice that a blog post will be littered with comments that have nothing to do with the topic at hand. These types of commenters have a single purpose; to get a backlink on their anchor text.
For blogs that are strictly moderated, not only will this get your email address and profile banned, but it can also lead to Google penalizing your website.
To succeed in comment marketing, you will need to ensure that your comments are of the highest quality because they will invite responses following reciprocal determinism principle.
Your comments need to be adding to the overall discussion, not taking from it.
The first thing that your comment needs to be is on topic. But don’t conclude your comment before you add something to the discussion.
It can be as simple as asking a relevant question. Or you can choose to give your insights and data that you’ve found related to the topic.
3. Be on time.
Comment marketing success can be achieved in several ways.
One of the most accessible paths to comment marketing is to become a part of a few communities that are engaged and sizable in number.
You do not need to comment on every blog post or video to launch and manage a successful content marketing campaign.
Pick the most prominent communities within your niche and become an active part of them.
Before you begin commenting on anything, you should at least understand the community as a whole and the things that they care about the most.
Over time, you can start to become a member of a community.
Once that is over with, you can then move on to commenting on time. The earlier you comment, the more people are going to look at your profile and your website generating leads.
You can also choose to comment on older posts that don’t have a lot of activity on them. But when you do this, try to market the post a little, as this will ultimately help you in the long run.
4. Don’t mislead comment readers.
Misleading comments are the worst. Avoid them, as they can tarnish your reputation and have a negative impact on your website.
When writing a comment, make sure that your comment is honest and accurate. False information will not be of any benefit to either you or your readers.
Moderators might even see this as a form of spam activity and ban you from their website. Once you get blocked, it’s a pain to get reinstated.
Other website owners and moderators will follow suit and ban your profile if you’ve gone overboard with spam and misleading comments.
Conclusion:
Comment marketing has been around for a while.
Thought to have been a lousy SEO practice in the past, it has made a resurgence in recent years.
To excel and succeed at comment marketing, you will need to make sure that your comments are respectful and of the highest quality.
Your aim should not only be to drive traffic to your website. Instead, your purpose should be to provide value to readers, add value to the post and build a stable and mutually beneficial relationship with website owners.
Contributed: SwiftChat live chat app