When it comes to moving forward with your business, it is necessary to have a custom-designed digital marketing plan. To make it possible and create the best strategy adapted to your needs and objectives, it is essential to follow the SOSTAC methodology , which we will talk about later. Thus, analyzing the business and defining the objectives are some of the aspects to be covered in order to obtain good results.
A marketing plan can bring you clear advantages, among which are:
Stand out from competitors through the application of a differential digital strategy.
Select and obtain the most appropriate technology for your project to achieve the proposed goals.
Improve and increase visibility on the Internet through good SEO that enables a greater number of visits, contacts and sales.
Improve the online experience to make browsing as easy as possible. The idea is to work on the usability of the website or app and turn them into intuitive platforms.
Respond to the real needs of the client quickly and effectively.
Publicize the brand, generating new business opportunities.
Reach your target audience through advertising campaigns on the Internet.
Optimize sales with email marketing campaigns.
TOOLS TO CREATE YOUR PERSONAL STRATEGY
We want to accompany you from the beginning so that you are clear about the most appropriate digital strategy for you and teach your team to know how to handle it correctly. Thus, we will give you the tools you need to generate leads and know how to manage them to get sales and customers. How?
Hubspot Partner . Our team of specialized consultants will be at your service to enhance automation tools and thus obtain the best return on investment.
Digital audit to improve the status of your website and activate the growth of your digital channels.
Digital strategy using SOSTAC to create strategies based on 6 clearly defined stages with a formula created by ourselves at Grou.
Inbound Marketing. We are talking about creating attractive campaigns and content to generate an audience, convert prospects and take care of them to enhance new sales opportunities.
Inbound Selling . It is good to have a lot of leads, but it is not enough. Our company will be in charge of advising your team to obtain the perfect synchronization between the marketing and sales department. In this way, the possibilities to convert leads into customers will increase.
The 6 stages of the SOSTAC methodology
This methodology was developed in the 1990s by PR Smith and can be used by all types of companies. It is an effective methodology equipped with different stages related to the digital transformation that your company will need to become more competitive:
Analyze the situation to obtain a global vision of the business through the use of some analysis tools: analysis of the competition, digital channels, etc.
Define the objectives focused on sales, but also on digital actions that facilitate the user experience or allow personalized communication 365 days a year. At this point it is important to promote the use of resources focused on automation programs or new communication channels.
Mark the digital strategy plan to follow to achieve each of the proposed objectives.
Implement tactics or actions to carry out the marked strategies: SEO, PPC, Social Media, Email Marketing, WEB, Mobile, etc.
Execution plan to develop each action and make a report to evaluate the results.
Control of the strategies and tactics defined to check if the objectives are being met and if the plan developed was the most successful. This will allow us to make the best decisions and modify those actions that are not giving good results.
MARKETING SOLUTIONS THAT ADAPT TO YOU
Having a good digital marketing strategy is essential to achieve the defined objectives. Now, to start the change you will need the help of a digital marketing consultancy at the height.
We have been in the sector for many years and we have developed different services to meet the expectations. The development possibilities are many, just tell us what your needs are and we will study your case to offer you the best solutions.What can we get by using these marketing solutions?
Increase sales. It is important to know how to set up a shop for the purpose of selling. The e - commerce is presented as an effective tool to increase the number of transactions and sales. However, it is necessary to optimize it, make adjustments or pay attention to various essential points to obtain greater efficiency.
Promote online sales for companies that decide to launch into E-Commerce or those that launch a specific service or product to the online market.
Improve communications to differentiate yourself from competitors and have up-to-date digital channels to obtain new customers.
Increase contacts through social networks, the web or email marketing.
Define digital marketing strategies and operational plans to start generating your online business and attracting visitors.
Improve the brand image, something key for any business. It is more than just a logo. It is an identity or philosophy that will define your position with respect to competitors and help you connect with customers.
In short, our company has evolved over the years and is now focused on digital maturity. In order to adapt to the needs of each organization, we integrate different methodologies, such as SOSTAC®, EOS, Hockey Stick Principle, among others oriented to digital evolution.
Our purpose is for companies to focus on the present to prepare for an imminent future of exponential transformation. In addition, in a highly competitive digital environment we pursue excellence, something we achieve by developing and implementing a tactical plan that determines the best business opportunities.