The purpose of a marketing plan is to define the strategies that lead to fulfill the goals of the general planning of the business.
Skymarketing.com.pk strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With mega projects like blue town.
To be successful, every company must plan its actions for the future, and other types of plans are an important part of this strategic planning, such as those dedicated to finance and marketing.
It is important to establish a framework or planning framework to carry out a plan successfully. Some that exist are SOSTAC® , Content Marketing Framework , and others created by companies like HubSpot . However, each company can create its own framework .
A plan represents a roadmap that indicates the actions that will be taken to achieve the strategic objectives of the company, and in the field of marketing that refers to the efforts to publicize and position the brand, increase sales and generate customer loyalty.
Marketing planning is divided into several marketing strategies, each of which has a specific purpose and scope, as you can see in this infographic:
The important thing is that each plan, be it marketing in general, branding or digital marketing, corresponds to the objectives of the organization, so that all its activities are timely and relevant.
Your marketing plans are of two types:
Strategic , which define the general strategy for a specific market.
Tactics , which establish the combination of efforts and channels that will be used to gain an advantage in a market.
It is important to highlight the difference between the strategic and the tactical. The strategy should lead you to identify the tactics.
How to create a marketing plan?
In the experience we have working creating digital strategy plans with our clients, we have identified an effective planning model to follow the steps we must follow when defining the strategic course. This planning model is SOSTAC and it basically describes what we describe below.
Too many times marketing departments are desperate to get tactical and see their social media clothed, their updated blog posts, general content aimlessly, simply present because they think it should be. It is also common for organizations to believe that an agency is not complying because they are with a present-forward approach as opposed to defining a future-back approach that will allow you to define the course or your north star to guide you and not get distracted from doing things simply because others are doing it.
Before starting marketing planning, it is necessary that you have complete information about your market and your competition so that you can define clear and achievable objectives.
From there, focus on including the following aspects in your plan:
The position that your company occupies in its sector, what are its strategic goals and what direction the organization is taking.
External environmental factors that can influence its performance.
The strengths, weaknesses, opportunities and challenges you face.
The objectives to be achieved.
How those goals will be achieved
The activities to be carried out and who will be responsible for them.
The financial resources that will be available and what is the expected ROI.
The indicators that will be used to evaluate the results.
Spend time and effort on your digital marketing planning as part of your overall marketing plan. It is such a specialized field that it deserves to set specific goals and allocate a separate budget.
Don't leave anything adrift. Define in detail what goals you want to achieve and how you will do it, and make sure they are in line with the strategic objectives of the company.
Does your marketing planning correspond with the general plan of your organization? Do you feel that you need to know more in depth the direction your company is taking in order to generate the necessary synergy to achieve the desired results?